Rockwell Automation Strengthens Saudi Presence with New Country Manager

Strategic Leadership Appointment

Rockwell Automation names Ahmad Haydar as Saudi Arabia Country Manager. This strategic move supports Saudi Vision 2030 goals. Haydar brings nearly two decades of industrial automation experience. He spent ten years already with Rockwell Automation. His base will be in Dammam, reporting to Regional VP Ediz Eren.

Driving Industrial Digital Transformation

The appointment targets Saudi Arabia’s manufacturing modernization. According to MarketsandMarkets, the Middle East automation market will reach $4.5 billion by 2026. Haydar will lead Rockwell’s smart manufacturing initiatives. These include implementing advanced PLC and DCS control systems. The focus is on enhancing factory automation across key sectors.

Proven Track Record and Expertise

Haydar previously served as interim country sales director. He successfully strengthened Rockwell’s market position in Saudi Arabia. His educational background combines business and engineering. He holds an MBA from Grenoble Ecole de Management. He also has a master’s in IT and telecommunications systems.

Supporting Saudi Vision 2030 Objectives

Rockwell’s investment aligns with Saudi industrial transformation. The company commits to knowledge transfer and local talent development. Haydar emphasized preparing Saudi graduates for digital transformation. His leadership will help companies achieve:

• Enhanced operational efficiency through automation
• Sustainable manufacturing practices
• Advanced control systems implementation
• Long-term industrial growth

Industry Perspective from PLCDCSHUB

This appointment signals Rockwell’s serious commitment to Middle East expansion. Saudi Arabia’s industrial automation sector is growing rapidly. The country is investing heavily in smart factories and Industry 4.0 technologies. From our experience at PLCDCSHUB, such leadership changes often precede major technology deployments. We expect increased demand for Rockwell’s ControlLogix PLCs and FactoryTalk software solutions. This move could accelerate digital transformation across Saudi oil and gas, mining, and manufacturing sectors.

For professionals implementing automation projects in Saudi Arabia, having the right components is crucial. Explore our comprehensive range of industrial automation products at PLCDCSHUB to support your digital transformation initiatives.

Practical Implementation Scenarios

Under Haydar’s leadership, Saudi companies can expect support with:

• Smart factory implementation using IoT-enabled control systems
• Digital twin technology for process optimization
• Industrial cybersecurity solutions for critical infrastructure
• Training programs for local automation engineers

Frequently Asked Questions

Q: What does this appointment mean for existing Rockwell customers in Saudi Arabia?
A: Customers can expect enhanced local support and stronger alignment with Vision 2030 projects, including better access to Rockwell’s latest automation technologies.

Q: How will this affect industrial automation development in Saudi Arabia?
A: The appointment will likely accelerate adoption of advanced control systems and smart manufacturing solutions across key industries.

Q: What technical expertise does Ahmad Haydar bring to this role?
A: With 20 years in automation and dual master’s degrees in business and engineering, he understands both technical implementation and strategic business development.

About Rockwell Automation

Rockwell Automation is a global industrial automation leader. The company focuses on digital transformation solutions. It employs approximately 27,000 professionals worldwide. Rockwell helps make industries more productive and sustainable. The company operates in over 100 countries globally.